Meet the Team
Wabi Capital was formed by Brook Smith, Fred Gustafson, and Justin Delaney to find transcendent brands
Justin is a seasoned entrepreneur having led multiple early-stage companies to exits. He recently scaled Buff City Soap from a $5M valuation (pre) to several hundred million dollars (pre) in 18 months - implied 1490% IRR. Justin previously archived a 24x MOIC on a company he founded - Menguin.
Fred has worn many hats throughout his career in scaling early-stage ventures. He was instrumental in the growth of Buff City Soap as VP of Development and went on to work with Floyd Mayweather's franchise team. Fred has experience leading teams in DTC, B2B Saas, multi-unit retail, and franchising.
Brook is an impassioned serial entrepreneur and philanthropist with a focus on investing in entrepreneurs and nonprofits. He has made over 60 private investments including Barrel Bourbon, ToadFish, and Castle & Key Distillery. Brook also manages one of the leading global surety bond underwriters.